The simple version
Your story, everywhere. Without the big budget.
Meathead owns the best story in moving: athletes who jog, crews that compete, a mission that changes lives. Today that story is under-shared online. Not for lack of effort, for lack of a system. Here is that system, in five steps.
What it is
A content engine built on what already happens at Meathead every day.
How it helps
Turns your real story into a steady stream of posts across every platform.
How easy
Runs on a lean team and a small budget, not a big in-house studio.
Numbers throughout are directional, baselined before this goes live.
Step 1 of 4: your people
Use your movers to make the content.
Your roughly 700 Meatheads already film the best moments on the job. Simple contests turn that into a daily stream of authentic content, and a viral bonus that only pays when a post actually takes off.
What it is
Weekly photo and video contests for your crews, plus a Gone Viral bonus.
How it helps
Authentic daily content at almost no cost, and it doubles as culture and recruiting.
How easy
Snap a photo or clip, submit, done. The bonus pays only on results, so it costs nothing unless a post wins big.
Numbers throughout are directional, baselined before this goes live.
Step 2 of 4: your voice
The audio and video campaign.
The Meathead Sessions. One batch-recording afternoon a month becomes a month of content: a podcast, a YouTube library, and dozens of short clips. Hero video and photography set the brand ceiling.
What it is
A monthly host-led interview day, chunked into many pieces, plus quarterly hero shoots.
How it helps
The podcast you wanted without the grind, plus depth, authority, and a premium look.
How easy
A few hours of leadership time, once a month. Guests just show up and answer.
Numbers throughout are directional, baselined before this goes live.
Step 3 of 4: the engine
The AI hub that runs it.
Everything pours into one library and runs through one AI pipeline: clip, caption, tailor per platform, you approve, publish everywhere, then learn from what works. A lean team that performs like a studio.
What it is
An AI and automation hub that turns one input into dozens of platform-ready posts.
How it helps
Consistency replaces bursts, and you finally see what drives bookings and recruiting.
How easy
It runs itself. Your job is a quick approval tap. Mission content stays human-approved, always.
Numbers throughout are directional, baselined before this goes live.
The pathway
Simple, and already in motion.
We roll it out in three plain phases, earning each step before the next. Visible wins early, low lift to start.
Start fast
Baseline the analytics, clip the existing library, launch the contests.
Scale
The one-to-many pipeline and the monthly Sessions, on a steady cadence.
It compounds
Smarter content, branch-level reach, and recruiting, measurably contributing.
Your vision. Our engine. Already moving.